L’Oréal Professionnel is hooking one salon up with a Texture Expert Blow-dry Bar. The sleek and sophisticated styling station comes with $20,000 worth of fixtures and would be dedicated to creating styles based on a great blow-dry.
Applications are due on Feb. 1 and require salons to submit a photo of the salon (including the area where the Bar would go), a short explanation of why they want the Bar, and at least three looks they would offer using Texture Expert products. Only current L’Oréal Professionnel Elite Loyalty salons are eligible.
Click here to download a PDF of the application.
—Beth Furtwangler
I have been researching the Blow Dry Bar salon concepts in both New York and LA and am seriously considering the idea for the North West. I live in Portland Oregon, have been a stylist for 20 years and am ready for a new venture, my first thought was “what product line would I use”. It would be ideal to team up with a manufacturer for this concept, I need something with an extensive styling and wet line in addition to a deep conditioner with instant gratification!
Please email me if this is something you would like to explore with me!
Thank you for your consideration
Shelley Yamane
503-706-1758
shelley4hair@msn.com