It’s time to put your creativity into overdrive and enter the 2011 Wella Professionals Trend Vision international hairstyling competition. This year, Wella is making it easier than ever to apply, allowing stylists to submit their entries online at wella.com. The winner of the United States final will receive an all-expense-paid trip to New York City to compete at the international final. They will also receive PR support and coverage, training and the chance to take part in Wella events throughout the year, such as shows during New York Fashion Week.
Wella Professionals Trend Vision encourages stylists to express their talents through interpreting one of the Wella Trend Vision 2011 themes, which have been carefully created by Wella Professionals Global Creative Directors Eugene Souleiman and Josh Wood, alongside the Wella Professionals Creative Team, using their wealth of insider backstage knowledge and world-leading expertise at setting catwalk trends. The unique Trend Vision Haute Couture portfolio for 2011 features Polaris, Passionista, Lumina and Glamazon. “What we’re trying to do is inspire you, give you an idea,” advises Souleiman. “It doesn’t need to be copied. It’s a starting point.” Visit wella.com for details on how to enter.