A Treat at Rare in New York City

By Jolene Turner on July 12, 2012 in Salons

As an editor in this industry, and based in New York City, I often get the wonderful opportunity of checking out all the hot salons of the city. A few weeks ago I got such a chance when I was invited to Rare, a cutting-edge salon in New York City’s Tribeca neighborhood.

Formerly owned by Pureology Colour Ambassador Ruth Roche—who is still on board as the salon’s creative director—Rare is currently owned and operated by celebrated stylist and colorist Fatima Sheikh, hand-selected by Roche to continue the salon’s vision as well as head the salon’s school, Rare Academy.

Fatima took her time to tell me about the salon and her work while treating me to a special Rare service for beautifying my locks. Once completed, I was certain that my hair had turned into silk!

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Part of The Team

Fatima with part of the Rare team, Brandon and Vanessa.

Making Magic

To give my hair a boost in shine, Fatima decided to give my hair an overall gloss with Redken Shades EQ Cream. Here, she preps the goods at Rare's Redken Color Lab.

A Fatima Favorite Product

One of the products that helped turn my hair into silk, Pureology Cuticle Polisher.

A Final Spritz

Rare is designed as an open salon space where Fatima and her staff don't have stations, but rather share all the chairs to keep things active and creative. For my blow out, I was moved to a station closer to the front windows— perfect for the sunlight to bounce off my new found shine!

A "raincoat for the hair," Oribe's Imperméable Anti-Humidity Spray is the final touch after the blow-out.