Clients spend a lot of good, hard earned money on our salon services, and the old phrase “My hair looks good leaving the salon but I can’t replicate it at home” is now unacceptable. Clients expect to have fantastic, wearable hair that is self-manageable everyday. There are a few key questions you need to consider [...]
Tag Archives | Rodney Cutler
Rodney Cutler on Social Networking: Not Just for Gen-Y
Sure, it started as a way to connect with friends, but now it’s one of the most powerful and easily accessible marketing tools out there. This year Cutler Salon has put most of its marketing energy into popular social networking sites like Fac
Rodney Cutler on Salon Branding
Salon branding is often the key to building clientele and attracting top stylists. Building the Cutler/Redken Salon name as a brand has allowed us to reach new heights, achieve longevity and imprint our name in the toughest marketplaces. The right mi
Redken Unveils New Hair Files Video
Last week, I was in the audience as Redken unveiled the latest installment of its The Hair Files online video series last week to a group of editors at the Redken Exchange in NYC. Like the previous videos, Healthy, Shiny Hair: Start to Finish and
Redken Ups its Online Offerings
Redken’s new online video series, The Hair Files: How-To Guides for Stylish Hair Everyday, demonstrates how to recreate popular salon hairstyles, with exclusive stylist trips from Redken experts Rodney Cutler, David Stanko and Jenny Balding. T
