Celebrity colorist and Ted Gibson Salon co-owner Jason Backe created this exclusive video for American Salon as he set out to give supermodel Brooklyn Decker her new beachy blonde haircolor.

Mercedes-Benz Fashion Week Fall ’11 NYC: L.A.M.B.
Excitement was definitely in the air last night as the backstage team prepared for the final show of Fashion Week: L.A.M.B. by Gwen Stefani. The collection revolved around six “Gangs of Gwen,” and Danilo, lead stylist for L’Oreal Professionnel, creat

Behind the Scenes With American Salon and INOA!
Celebrity stylist Ted Gibson and L’Oréal Professionnel Celebrity Colorist Jason Backe, co-owners of Ted Gibson Salons in Manhattan and Washington, D.C., teamed up to shoot this exclusive feature for American Salon highlighting the versatility of L

Sign up Now: INOA Color Certification in Santa Monica, CA
L’Oréal Professionnel is hosting an interactive color certification Monday, July 19, from 10:00 a.m – 2:00 p.m. and 3:00 p.m.–7:00 p.m. at Luxe Lab Salon in Santa Monica, CA. For $25, enjoy a morning or afternoon of hors d’oeuvres, drinks a
Go On Set with INOA
From now through July 16, INOA, L’Oreal Professionnel’s new ammonia-free haircolor system, is holding its On Set with INOA contest. Colorists can submit before and after shots of their best INOA color makeovers and answer a few questions about how th

Calling All Colorists in Honolulu!
Advance Salon Visions in Hawaii is hosting an event to showcase L’Oreal Professionnel’s revolutionary new INOA haircolor system. Celebrity colorist Jet from the Jet Rhys Salons in California will be presenting INOA at the Design Center in Honolulu on

Pics from L’Oreal Professionnel’s INOA Launch Event
On the heels of Lotus’ post about her great experience with INOA, L’Oreal Professionnel’s much-buzzed-about new ammonia-free haircolor system, I wanted to post some pictures from the launch party!

Experiencing L’Oréal Professionnel’s New INOA Haircolor
Just got the chance to experience L’Oréal Professionnel’s new INOA haircolor, thanks to master colorist Jason Backe of Ted Gibson Salon in Manhattan, and I’m loving the results. The first thing I noticed about INOA was the complete lack of odor typi

The Much-Anticipated Debut of L’Oreal Professionnel’s INOA Haircolor
We’ve been hearing (and writing) about L’Oreal Professionnel’s new ammonia-free color system, INOA, for a while now, so we were so excited to finally get a sneak peek at the product yesterday. L’Oreal Professionnel executives, along with the fabu
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