Designer Reed Krakoff always delivers that Americana sportswear look and Redken Creative Consultant Guido was sure to emulate the look of true beauty and expensive richness with his texturized, long and simple hair, perfect for Krakoff’s fall 2012 collection. As Guido noted, the style was the look of beautiful natural texture all achieved with two [...]

Mercedes-Benz Fall 2012 Fashion Week NYC: Marc by Marc Jacobs
The hair was sleek and sassy for the Marc by Marc Jacobs show, hair done by Redken Creative Consultant Guido for Redken. With a deep side part the hair was slicked neatly back into a low pony that Guido said was designed to be simple and elegant.

Mercedes-Benz Fall 2012 Fashion Week NYC: Ports 1961
The theme behind the Ports 1961 show held in the New York Public Library this morning was modern sensuality. The clothes matched the understated elegance of the venue, playing on interesting textures and color blocking. Hair, makeup and nails were ea

Mercedes-Benz Fall 2012 Fashion Week NYC: Marc Jacobs
The Marc Jacobs fall 2012 runway show created a mood that combined Victorian fairytale with cartoonish fun. The mad hatter fashion extravaganza mixed charm, innocence and enchantment as François Nars, founder of NARS Cosmetics said, “only Marc can
American Salon/Redken Runway Reinvention Winner Interviews Guido
American Salon/Redken Runway Reinvention contest-winner Liubov Rachmanina won a trip to New York City to have dinner with the American Salon editorial team, shop at Redken’s 5th Avenue store and meet Redken Creative Consultant Guido for breakfast. He

Winners of the Redken/American Salon Runway Reinvention Contest are Announced
The results are in for the winners of the Redken/American Salon Runway Reinvention Contest! Contestants were asked to use Redken products to recreate the ‘6os-inspired French pleat Redken Creative Consultant Guido styled for the fall 2011 Bottega

Mercedes-Benz Spring 2012 Fashion Week NYC: Marc by Marc Jacobs
The beauty look at Marc by Marc Jacobs was clean and simple to complement the bold colors of the spring collection. When Creative consultant for Redken Guido met with Jacobs to discuss the hair, the designer pointed to the various ponytails the hairs

Mercedes-Benz Spring 2012 Fashion Week NYC: Ports 1961
The simple, modern ponytails fastened with barrettes seen at Ports 1961 were the work of Guido, creative consultant at Redken. I caught up with him backstage at the NY Public Library, an aptly elegant setting for the show. “Ports has become very cl

Mercedes-Benz Spring ’12 Fashion Week NYC: Victoria Beckham
For Victoria Beckham’s spring show at the New York Public Library’s Astor Hall, Redken Creative Consultant Guido designed a hairstyle to identify an independent, sophisticated woman, or as he put it, Catherine Deneuve with added masculinity. “The

Mercedes-Benz Spring ’12 Fashion Week NYC: Alexander Wang
At the Spring 2012 Alexander Wang fashion show, Guido, the lead hairstylist for Redken, gave hair a “very downtown look” to complement Wang’s urban fashion. Redken 07 Full Frame Mousse took center stage as he applied an abundance of it to the h
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