The show was Marc Jacobs and the look was Joan Jett meets Marianne Faithfull meets punk rock chic— with the help of Redken Creative Consultant Guido and Francois Nars, founder and creative director of Nars Cosmetics, the look was achieved. Shown in a sepia-toned circular runway, the girls rocked wigs that Guido and his team [...]

Mercedes-Benz Fall 2013 Fashion Week: Diesel Black Gold
Diesel Black Gold filled the runway on Pier 57 on Tuesday with hardware-laden leather, treated wool curve-skimming separates and embellishments that oozed cool. Designer Andreas Melbostad, known for his black body-con pieces, put his talents to good

Mercedes-Benz Fashion Week Fall 2013 NYC: Marc by Marc Jacobs
For the first time, Marc by Marc Jacobs showed at Lincoln Center last night, where Redken Creative Consultant Guido was on hand backstage creating a “fluffy, wavy ‘do” that referenced the 1940s. To get the look, Guido prepped the hair with Redken Gut

Mercedes-Benz Fashion Week Fall 2013 NYC: Rag & Bone
Just like seasons past, Redken Creative Consultant Guido was tapped once again to deliver an edgy New York City look to the hair that translates to the Rag & Bone design aesthetic. To do this Guido created a funky knot with a deep side part f

Mercedes-Benz Fashion Week Spring 2013 NYC: Reed Krakoff
At Reed Krakoff’s spring 2013 show, Redken Creative Consultant Guido created a wet-looking ponytail that perfectly fit his idea of who the Reed Krakoff woman is: a sophisticated city-dweller who is grounded in the present. To get the look, which he s

Mercedez-Benz Spring 2013 Fashion Week: Diesel
RedkenCreative Consultant Guido created a simple, sleek style for Diesel ‘s Black Gold collection for Mercedes Benz Fashion Week. Guido cited that it was very New York City. “It’s healthy hair with a bit of shine. Even though the style seems minima

Mercedes-Benz Fashion Week Spring 2013 NYC: Victoria Beckham
Guido, Redken creative consultant, created a dual-textured modern long hair look to complement the chic clothing at Victoria Beckham’s show, which took place at the elegant New York Public Library. “It has no reference to another period in time,â

Mercedez-Benz Spring 2013 Fashion Week: Alexander Wang
The inspiration for the hair at Alexander Wang’s spring 2013 show at Pier 94 was futurism minimalism according to Redken’s Creative Consultant Guido. Gudio equipped himself with a challenge to use a ponytail but find new ways to make it different

Mercedes-Benz Fall 2012 Fashion Week NYC: Reed Krakoff
Designer Reed Krakoff always delivers that Americana sportswear look and Redken Creative Consultant Guido was sure to emulate the look of true beauty and expensive richness with his texturized, long and simple hair, perfect for Krakoff’s fall 2012

Mercedes-Benz Fall 2012 Fashion Week NYC: Marc by Marc Jacobs
The hair was sleek and sassy for the Marc by Marc Jacobs show, hair done by Redken Creative Consultant Guido for Redken. With a deep side part the hair was slicked neatly back into a low pony that Guido said was designed to be simple and elegant.
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