Pouf, frizz, flyaways: This is the price many clients have to pay in humidity-plagued regions like the South. Members of the largely textured market, rejoice! At the 2012 Bronner Bros. International Hair Show hosted in Atlanta February 18-21, Farouk Systems debuted the revolutionary CHI Enviro American Smoothing Treatment. Offering a gentler alternative to traditionally harsh [...]
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Farouk Shami attends Brazil’s Beauty Fair Grand Opening
Farouk Shami, founder and chairman of Farouk Systems, the official haircare of the Miss Universe Organization, escorted Miss Universe 2010 Ximena Navarrete to the grand opening ceremony of Beauty Fair in Sao Paulo, Brazil in early September. At the F
