As soon as I stepped backstage at the Jeremy Scott Fall 2013 fashion show at Milk Studios in NYC, I was brought back to the ubiquitously cool punk rock era. The collection had the feel of the underground, rebellious youth of the late ‘80’s and early ‘90’s. Eugene Souleiman, Global Creative Director for Wella Professionals, [...]

Mercedes-Benz Spring 2013 Fashion Week NYC: Peter Som
It was all about muted pastels for the Spring 2013 Peter Som look this morning at Milk Studios for New York Fashion Week. Global Creative director for Wella Professionals Eugene Souleiman kept things funky, messy and flowing with long disheveled l

Mercedes-Benz Spring 2012 Fashion Week NYC: Peter Som
At Peter Som’s spring 2012 show at Milk Studios, haircolor played a starring role in the hairstyles created by Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling, and Aura Friedman, Wella Professionals Color Ambassa

Mercedes-Benz Fall ‘11 Fashion Week NYC: Narciso Rodriguez
Hair for Narciso Rodriguez’s fall 2011 collection was causing a stir backstage with a much tougher, more rugged look than what we usually see from the designer. According to Eugene Souleiman, global creative director for Wella Professionals, the lo

Mercedes-Benz Fall ‘11 Fashion Week NYC: Peter Som
For Peter Som’s fall 2011 collection, Eugene Souleiman for Wella Professionals created a undone updo inspired by a quirky 1960s housewife. “The starting point was a Tippi Hedren from Hitchcock’s The Birds,” Souleiman said. “But it’s like the bird

Mercedes-Benz Fashion Week NYC Fall ’10: DKNY
DKNY’s chic, modern fall ’10 collection called for equally sophisticated hair, so lead stylist Eugene Souleiman, creative director for Wella Professionals, decided to create equestrian-inspired low side ponytails. “The hair should look like the g
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