Backstage at The Stage at Lincoln Center, Jon Reyman for Aveda gave long hair an effortless-looking, natural treatment at Charlotte Ronson. First, he prepped strands with Pure Abundance Style Prep and Control Force Firm Hold Hair Spray and parted the hair in the middle. Next, he wrapped sections around his fingers before removing his fingers [...]

Mercedes-Benz Fashion Week NYC Fall 2013: Behnaz Sarafpour
The Behnaz Sarafpour show took place at the elegant Jane Hotel, where Aveda’s Antoinette Beenders was backstage crafting beautiful, slightly undone ponytails to complement the 18th century-inspired clothing. “It’s meant to be under-processed ha

Mercedes-Benz Spring 2013 Fashion Week: TIBI
Lead Hairstylists for Aveda Frank Rizzieri and Kevin Ryan created a style that was straight and sleek to complement the new simple spring 2013 collection from TIBI shown at Center 548. To get the look, the guys used Pure Abundance Style Prep from

Mercedes-Benz Spring 2013 Fashion Week NYC: Band of Outsiders
Scott Sternberg, designer of the brand Band Of Outsiders has a thing for the controversial Japanese military thriller Battle Royale from director Kinji Fukasaku, so much so that the film served as inspiration for his Spring 2013 collection that featu

Mercedes-Benz Spring 2013 Fashion Week NYC: Kimberly Ovitz
It was all about Nomads for the Spring 2013 Kimberly Ovitz show at Pier 57, my first show as a part of the Spring 2013 Season for Mercedes Benz Fashion Week. The shows lead make up artist Gina Betelli for M.A.C. Cosmetics said the Spring 2013 Kimb

Support Breast Cancer Awareness Month!
Come October, salons are getting on board to help spread awareness and raise money for breast cancer, which is the leading cancer among women in the United States. Get ready to show your support by stocking your retail area and equipping your salon w

Neo Goth Color Reveal 5: The Jolene Look
While working on our August exclusive cover feature Dark Shadows, showcasing the Neo Goth collection from Aveda that highlights deep brunettes, reds, and violets, I got the opportunity to become my own version of a Neo Goth girl with a special color

Neo Goth Color Reveal 4: The Violette Look
To coincide with our August cover feature Dark Shadows, showcasing the new Neo Goth collection from Aveda, we reveal the color how-tos of The Violette Look. —Aja Edwards Color by Ian Michael Black Aveda Artistic Dire

Neo Goth Color Reveal 3: The Carmina Look
To coincide with our August cover feature Dark Shadows, showcasing the new Neo Goth collection from Aveda, we reveal the color how-tos of The Carmina Look. —Aja Edwards Color by Yuji Okawa, Master Colorist, Aveda

Neo Goth Color Reveal 2: The Christabel Look
To coincide with our August cover feature Dark Shadows, showcasing the new Neo Goth collection from Aveda, throughout the month we’ll be revealing the color how-tos of select featured looks. Below we offer a second reveal, The Christabel Look:
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