This fall, beauty product distributor Emiliani Enterprises held its two-day 2012 Emiliani Beauty Expo at the New Jersey Convention and Exposition Center in Edison, NJ. The event included Runway V, a special opening night tribute honoring legendary hairdresser Vidal Sassoon hosted by stylist and reality television personality Sharie Manon. The tribute featured inspirational speeches from [...]

Bewitching Style: Katniss Everdeen’s Side Braid
Since the premiere of The Hunger Games this spring, Katniss Everdeen has been everyone’s favorite heroine. Matrix Artistic Director and celebrity stylist, Ammon Carver, gives you the step-by-step styling technique to recreate the look on your clients this Halloween.

Matrix Sponsors Give Back Hollywood Foundation AMA Benefit
This past weekend, Matrix co-sponsored the Give Back Hollywood “Night of Miracles” pre-American Music Awards (AMA) benefit at Siren Studios in Hollywood, CA. Matrix invited fans to follow the event on Twitter and donated $250 to the Children’s Mi

Matrix a Sponsor at STK’s 5th Anniversary Party
Last night I headed downtown to the Meatpacking District in Manhattan to check out the 5th anniversary party of STK restaurant, where Matrix was a sponsor. Matrix Artistic Director Ammon Carver was on hand, helping the VIP guests get glammed up for t

Behind the Scenes at American Salon’s and Matrix’s November Feature Shoot
Matrix and American Salon show just how sexy brunettes can be our exclusive photo shoot appearing in the November issue (page 74). Called “Foxy Browns,” the feature showcases Matrix’s full range of brown haircolor lines designed to meet the needs of

Matrix Hosts Design Pulse Event
On Tuesday night, I attended the Matrix Design Pulse styling event at Mizu New York. Matrix Artistic Director Ammon Carver showed off his skills as a stylist by using products from the Design Pulse line, which launched last year. “While the packaging
Ammon’s TV Takeover
In case you missed Ammon Carver’s two commercials for Matrix during last night’s Tabatha’s Salon Takeover, you can check them out here:

Matrix’s Ammon Carver to Star in Two Commercials During Tabatha’s Salon Takeover
Matrix Artistic Designer Ammon Carver will be seen multiple times during the season finale of Tabatha’s Salon Takeover on February 21—but he’s not starring on the show. In the one announcement spot, Carver will be speaking out against diversion, ex
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- Join the Movement to Educate Clients, Protect Licensing May 16, 2013
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