American Culture’s Simply Smooth has expanded internationally, to Eastern Europe’s Ukraine and Russia. Co-creator and Global Artistic Director Doreen Guarneri spent nearly a month abroad, along with Senior Vice President of Sales James Hobart and International Simply Smooth Educator Megan Aden. Regarding her visit to Ukraine, Guarneri said, “I feel in my heart that they [...]
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American Culture Announces Simply Smooth Demo Days
American Culture is hosting a series of Simply Smooth Demo Days at CosmoProf stores. The two hour presentation is conducted by a Simply Smooth texture manager, who uses a mannequin to demonstrate how to use the Simply Smooth keratin treatment. There
American Culture Simply Smooth Treats a Few Celebrities
Dania Ramirez, actress on the upcoming American Reunion, and Big Brother’s season thirteen winner Rachel Reilly used American Culture Simply Smooth keratin treatment and products to manage their hair. Doreen Guarneri, American Culture, The Look S
American Culture Announces Staff Increase
American Culture announced an increase in their staff, welcoming two new members to the team. Greg Frantz, formerly regional sales manager for ARTec Worldwide and a distributor sales consultant for East Coast Salon services, is now American Cultureâ€
