At last night’s Golden Globes, starlets wowed red carpet onlookers, embracing a variety of styling trends sure to become go-to looks for seasons to come. Here, top stylists share how you can execute these A-List dos on your salon clients. THE TREND: Laid-back waves Stars exuded a natural, less stylized sensuality with lightly curled locks [...]
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Celebs Hit the Alterna Golden Globes Suite
A long list of celebrities stopped by the Alterna station at Melanie Segal’s Platinum Publicity Golden Globes suite at the original House of Blues located on the Sunset Strip to sample products and share their love of the brand. Celebs stopping b
All About Texture at the Golden Globes
At last night’s Golden Globes, several celebs eschewed the stick-straight styles of years past and embraced textured tresses. “The hair was very casual, not overdone and styled,” notes Goldwell International Guest Artist Dimitrios Tsioumas. “It looke
American Salon’s Holiday Gift Guide: Part One
It’s that time of the year again —time to start planning for the holiday shopping season. Tempt your clients with holiday haircare, hot tools, makeup and skincare. Here, part one of our three-part series. Alterna Holiday 2009 Gift Set Inc
Recreate Some Emmy Favorites
Blake Lively and Drew Barrymore have been some of the most talked about stars from Sunday’s red carpet. Alterna Global Creative Director Michael Shaun Corby and Girlactik Beauty owner Galit Strugano explain how to get their looks. Blake Lively
