The inspiration for the hair at Alexander Wang’s spring 2013 show at Pier 94 was futurism minimalism according to Redken’s Creative Consultant Guido. Gudio equipped himself with a challenge to use a ponytail but find new ways to make it different, fresh and new from it’s traditional appearance. After applying Satinwear 02 to damp hair, [...]

Mercedes-Benz Fall 2012 Fashion Week NYC: Alexander Wang
At the fall 2012 Alexander Wang show the collection was all about texture, with leather and tweed taking the spotlight. Not to take away from the drama of the look, Guido Palau, lead hairstylist for Redken, chose to create hairstyles that were si

Mercedes-Benz Spring ’12 Fashion Week NYC: Alexander Wang
At the Spring 2012 Alexander Wang fashion show, Guido, the lead hairstylist for Redken, gave hair a “very downtown look” to complement Wang’s urban fashion. Redken 07 Full Frame Mousse took center stage as he applied an abundance of it to the h

Mercedes-Benz Fall ‘11 Fashion Week NYC: Alexander Wang
At the Alexander Wang show held at Pier 94, Redken’s Guido sought a “natural bed-heady look” to go with the fall 2011 collection. “I wanted an easy, cool east village style,” Guido said. First, he prepped the hair with Thickening Lotion 06

Mercedes-Benz Fashion Week NYC Fall ‘10: Alexander Wang
At the Alexander Wang show at Pier 94, Redken lead stylist Guido gave the models an exaggerated hairstyle that was “super cool, grungy and tomboy-ish.” Forceful 23 was the main ingredient in this look, which featured a low side part, natural texture
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