Celebrity stylist Ted Gibson and L’Oréal Professionnel Celebrity Colorist Jason Backe, co-owners of Ted Gibson Salons in Manhattan and Washington, D.C., teamed up to shoot this exclusive feature for American Salon highlighting the versatility of L’Oréal Professionnel’s INOA color. The concept of the feature, shot by notable photographer Joshua Jordan, was to use the haircolor to explore the two sides to every woman: a feminine, “soft” side and an edgy, “hard” side. Backe used the ammonia-free color—and a few of the company’s other haircolor lines—on natural hair and wigs from HairUWear to create soft and edgy looks for each of the three models, while Gibson styled each look using a variety of techniques. Makeup artist Scott McMahan, fashion stylist Rod Novoa and manicurist Kriss Kiss put the finishing touches on each look. Here’s a look at the making of the shoot.
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- American Salon’s October 2010 feature with Ted Gibson and Jason Backe for L’Oreal Professionnel INOA haircolor
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- Tools of the trade
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- American Salon Executive Editor Lotus Abrams and Jason Backe with the wigs used for the edgy looks
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- Ted Gibson customizes a wig on the model
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- Gibson, Backe and an assistant make last-minute adjustments before the shot
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- Makeup artist Scott McMahan and photographer Joshua Jordan on set
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- American Salon Creative Director Jeannie Oberholtzer checks out the shot
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- It’s a wrap!
