Clients spend a lot of good, hard earned money on our salon services, and the old phrase “My hair looks good leaving the salon but I can’t replicate it at home” is now unacceptable. Clients expect to have fantastic, wearable hair that is self-manageable everyday. There are a few key questions you need to consider when you want your salon client to be happy with the look you create for them:
- Did you customize your client’s style to his or her specific hair type?
- Do they have the skill set to re-create it with their own tools at home?
- Do they have the time and financial commitment for upkeep?
- Do they have the right products and instructions on how to use them?
It’s astonishing how hungry clients are for clear, concise and simple techniques on blow-drying and styling. This was evident with the huge success of the Redken Hair Files, which is an incredible tool we created together. The videos are available on Redken.com and YouTube, and there have been more than 700,000 video views since they launched last year. This has a direct effect on the success of our hair dressing expertise. The client who can manage and style her hair better at home means a happier client telling more people about us and our salon. This brings more clients and better retention which results in us earning a better living and living a better life.
Australian-born hairstylist Rodney Cutler has become a go-to name in the beauty and fashion industry. Beauty writers of top publications and producers of TV shows including Make Me A Supermodel, The Today Show and Rachael Ray, all turn to Cutler for his expertise and skilled team of hairstylists. He has opened three successful salons – two in New York City and one in Miami – and has been a long-time partner with Redken 5th Avenue NYC, where Cutler Salons act as flagship salons for the brand and Cutler himself is a Redken brand ambassador.