Pureology enlisted its stylist to lead the Eco-Chic Fashion Show hair team at Global Green USA’s 7th Annual Gorgeous and Green Benefit in San Francisco, to celebrate a night of fashion and passion for green initiatives .Pureology, who is always working towards a more sustainable environment, was excited to support the organization’s smart climate solutions. Over 300 guests gathered including Michelle Branch, Peter Mensah and Rosario Dawson (via satellite) to enjoy the fashion show, taste organic treats and sustainably sourced cocktails and watch a performance by Michelle Branch. Top designers who mixed style with sustainability showcased their fashions on the runway-while Pureology stylists worked their magic to achieve glamorous hair. “We collaborated with Lily Achatz, the eco-fashion show producer to develop the hair concept for the show – the vision was to juxtapose the elegant, sustainable designs with an edgy hair theme using many different curling irons,” said Sherilynn Smart of Sherilynn Jade Salon, who also served as one of the stylists.
To achieve this model’s glamorous look, first on clean dry hair start spraying Pureology ColourStylist FortifyingHeatSpray protective primer at the nape before curling each 1 inch sized section with a ½ inch barrel curling iron, continuing until the entire nape is set. Switch to a larger ¾ inch iron and keep curling until you are two inches from your part line and stop leaving the roots straight. Place long clips at the line of separation between curl and straight hair and give an all-over mist using ColourStylist StrengtheningControl zero dulling hairspray. After letting it set for 15 minutes add a pea-sized amount of ColourStylist CuticlePolisher with two sprays of ColourStylist RadianceAmplifier to create a polishing serum. From the bottom up, run fingers through the set to break up the curls and create voluminous width. To finish the look give a final round of spray and remove clips from the hair.