At this past ISSE, P&G Salon Professionals debuted a new exhibition format designed as a ‘masterclass’ set-up in which salon professionals could roam freely from platform to platform, experiencing education from each one of the company’s four brands: Wella, Nioxin, Sebastian and Clairol.
The Wella Professionals’ stage featured colors performed with the brand’s Koleston Perfect and Color Touch lines and styled with two of the new Wella Care and Styling sub-lines, Brilliance and Enricher. Additionally, there was a classic color demo focused on brunettes.
For Nioxin, educators demonstrated the in-salon Scalp Renew service and the Diamax service which increases the diameter of each strand instantly.
Sebastian stylists focused on showing off texture achieved with Texturizer, Whipped Crème and Shaper.
Clairol Professional educators demonstrated the super-shiny results of the brand’s restaged liquid-format color, Liquicolor Permanente.