The Professional Beauty Association is pleased to offer a FREE web series to help salons and professionals conquer their social media presence. Don’t miss the next session in our “Serious Social Networking” web series!
Facebook for Business | Is It Working?
with Abbie Fink, Vice President of HMA Public Relations
February 25 | 12:00pm Eastern
Gain a better understanding of Facebook as a tool to build your business and strengthen your brand. Come away with a better understanding of why it is important to develop a strategy for this popular social media tool and how to use it to effectively grow your social media presence.
Claim, Curate and Conquer; Managing Your Online Reputation
with Kathleen Turpel, Owner of Imaginal Marketing Group
March 11 | 12:00pm Eastern
People are talking about you online! Managing the way your company is portrayed online is essential. Learn ways to manage bad reviews, leverage good ones to attract new clients and recruit and motivate staff, and how to improve search rankings and get more online editorial coverage.
Maximize Engagement with Pinterest, Instagram, YouTube and more!
with Nina Kovner, PassionSquared
March 25 | 12:00pm Eastern
Explore the benefits of blogging, the brilliance of email marketing and how to incorporate Pinterest, Instagram, and YouTube into your social networking efforts. Creatively building your online community is only half the battle; learn how to nurture and engage your online relationships.
Social Networking for Salons | The NEXT Level
with Kelly Ehlers, President of Evoke Brand Strategies
Learn how to build and leverage social platforms to engage with your clients and grow your salon business; develop and implement a social strategy; create successful campaigns; and incorporate the talents of your staff and stylists.
About PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information.