Fifty-five stylists, salon owners and editors gathered at the Oribe Hair Care and The Doves educational event on October 29 at The Doves Studio in Santa Monica, CA. Chris and Sonya Dove joined Oribe’s Ronnie Stam and Louis Orozco as featured educators.
The Doves began the demonstration segment utilizing the Oribe product range to create looks ranging from exotic textures and long-hair styling, based on a Studio 54-inspired photo shoot they had just completed. The second half featured Oribe Creative Director of Styling Ronnie Stam and Oribe Educator Louis Orozco, who showcased 1960s Hollywood glamour looks. With the guidance of the four educators, stylists then worked with models to recreate the looks, which were photographed by renowned Parisian photographer Nicolas Troncin. The day finished with wine, hors d’oeuvres and music.
“I believe that we can all benefit from sharing new ideas and challenging each other,” Leslie Patrosino, Oribe West Coast director of business development, said. “Of course, those that benefit the most from these events are the salon clients. Providing fresh thinking about beauty and fashion creates loyalty and excitement, and it keeps our clients engaged in the process.”