The new INOA Atelier at Ted Gibson Salon in NYC
We’ve been hearing (and writing) about L’Oreal Professionnel‘s new ammonia-free color system, INOA, for a while now, so we were so excited to finally get a sneak peek at the product yesterday. L’Oreal Professionnel executives, along with the fabulous Ted Gibson and Jason Backe of Ted Gibson Salon, gave beauty editors a detailed presentation about this revolutionary new haircolor that’s gentler on the hair and the scalp than traditional formulas that use ammonia. We’ll have more about INOA in an upcoming issue (it officially hits salons in May), so stay tuned!
To order INOA for your salon, contact L’Oreal Professionnel directly.
How can you be taken serious when you have a HUGE mispelling in the heading of your article!
If you’re referring to “Professionnel,” that’s the way L’Oreal spells that brand name: http://us.lorealprofessionnel.com/_en/_us/index.aspx. The overall company is L’Oreal Professional USA, but the specific brand we’re talking about is L’Oreal Professionnel (other brands within the company include Redken, Pureology and Matrix). If the spelling mistake is something else that I’m missing, please let me know and I’ll make the change right away!