Mercedes-Benz Fall ‘11 Fashion Week NYC: Jenny Packham

For the elegant evening wear collection from Jenny Packham, Leonardo Minetti, lead stylist for L’Oréal Professionnel, created hair for the “girl about town.” Complementing the long draping necklines, Minetti allowed the hair to naturally flow down the model’s back. “It is a look that is more evening than day,” said Minetti. “She should be modern and sophisticated girl.” To create the long, loose curls Minetti first brushed out the hair using a Mason Pearson brush, and then curled random strands using a 1/4-inch curling iron. Letting the hair remain loose was a goal of Minetti’s and he finished the waves in place using L’Oréal Professionnel’s Infinium 2 hairspray. Minetti finished the look by saying that “the hair should have a good bounce and not look too stiff.”