“We felt that Tabatha’s popular show was the perfect vehicle for a straightforward discussion of the importance of professional product recommendations and of purchasing these products from authorized salons,” explains Matrix Assistant Vice President of Integrated Communications Patrick O’Keefe.
In another commercial, which will air three times throughout the show, Carver will use his innate wit and accessible charm to tell the audience about his passion for doing hair and introduce them to the restorative and moisturizing properties of Biolage Hydrathérapie products. He’ll share that he only recommends products that he believes in for maintaining salon-luscious hair at home, and always confidently recommends Biolage. The spot ends with an invitation for viewers to visit www.matrix.com/biolage to obtain free Biolage Hydrathérapie samples. With Hydrathérapie, Carver promises, salon clients can “kiss dry goodbye!”
“Tabatha’s show attracts a large audience that is captivated by professional beauty and the salon world,” comments Matrix Assistant Vice President of US Marketing, Cassandra Battista, “and we know that there will be an especially large audience for the season finale. So we thought this would be the perfect opportunity to introduce two of our ‘stars’ to a wider audience—Ammon and Biolage hydrathérapie, and to invite them to experience the amazing product performance for themselves for themselves when they visit the Biolage website for a free sample!”