Last week, American Salon Senior Editor Lori Morris and I checked out Rare Salon’s new Redken Color Lab at a launch party attended by press members and VIP clients. Ruth Roche, the founder of the salon, which is located in the Tribeca neighborhood of Manhattan, said she instituted the custom-built Redken Color Lab to give clients a front-row seat as colorists select and mix haircolor. It also gives the staff an opportunity to talk to their clients about color maintenance using Pureology products.
At the event, Roche introduced several models to the crowd to showcase three new spring menu offerings—the Rare Triple S Blowout, the Zoom Groom express men’s service for keeping sideburns and necklines groomed between haircut appointments and the Spring Bling Highlights, which mimic natural highlights from the sun and require less maintenance than traditional full-head or partial highlights. —Lotus Abrams, Managing Editor