Hello my fellow beauty connoisseurs:
The color temperature is rising, and blondes are scorching for summer! Whether it’s highlighting, slicing, paneling or all over color, let’s freshen our blondes up,
or better yet, reinvent them. I have to admit it, there is just something about a blonde! She has the ability to morph into whatever she wants, whether it be chic, glamazon, mom, even a social climber. Also, having been a blonde myself once or twice during my fab career, I can actually say blondes really do have more fun!
I am a true believer that any woman can be a blonde. The key is to make sure it’s the right blonde for that person, and the integrity of the hair will be fabulous. It’s a great feeling when your client trusts you in your consultation; you can feel her braveness in trying a new look, and it will completely transform and inspire a new way of looking at herself from head to toe.
Jet's Color-Pop technique
At Jet Rhys salon, our theme for summer is “I wanna be blonde!†We’ve even created some fun new techniques for blondes. The Outliner features smartly outlined sections in contrasting blonde tones, which works with the hair’s natural movement. Fuzzy Logic softens your color focus with a fusion of shades that intermingle with each other. This is a great service for clients that are shy about taking the plunge. Color-Pop is subtly outlined and colored in shapes. This is a beachy keen way to keep your blondes popping through the summer.
Color is a huge investment, so we’ve also been seeing great results in speaking to our clients about how to keep their blonde hair shiny, not dry. We make sure they use the best shampoo and conditioner and encourage them to indulge in a treatment every time they have their color done. Teach clients to think of their fabulous color like a cashmere sweater; you can’t just throw it in a washing machine. Have them take a little extra time with their new blonde beacuse the more they treat it with kindness, the more fabulous it looks!
Cheers, Jet
Jet’s career started at the age of 6 in her grandma’s beauty salon in Chicago. Since those humble beginnings, her talents have taken her across the globe working with and teaching hair color for Vidal Sassoon salons for 10 years. Jet is co-founder of Jet Rhys Salon in San Diego. Recently selected by Self magazine as one of the top colorists in the U.S., Jet frequently works behind the scenes creating the money shots of those glossy, swingy manes for national television and print ads.Jet’s motto is “look, study, attack.”
Summer Blondes!!!! Love the idea of talking everyone and their sister into getting that full head of bright beautiful blonde highlights. It’s the same story here in Atlanta as in California, they come in requesting the newest styles and color available. So the question on my mind is, why why WHY would a salon owner, especially in the economy that we are living in, give advice to his clients, his employees’ clients, and all the other clients that go to fellow stylists over the world on how to do at home hair color??? I recently read in Health magazine the article that Mr. Rhys contributed his knowledge and advice to, instructing women on how to go out, buy highlight kits, get some aluminum foil and a toothbrush and go to town on doing their own highlights. I was in shock! Not only could they damage their hair and leave Mr. Rhys to blame, but it could also get the extreme opposite response and they may never feel the need to go to a salon, or your salon Mr. Rhys, for highlights/color again. Why not simply offer a partial or mini highlight that would cost much much less but also include the wonderful customer service that the salon I work at, and hopefully yours, Mr. Rhys, offers. Now doesn’t that sound like an idea! Keep the clients happy with their bill, and keep them pre-booking their next appointments. We offer various perks to the clients for pre-booking, a certain %off their next service, gift baskets with assortments of product we carry because as all stylists know retail is a small portion of our money, its the services that bring in the revenue, services like…da da DAAA HIGHLIGHTS!!! So while you may have money growing off trees behind your salon in California and can afford to loose your clientel, the rest of us out here haven’t discovered the money tree’s magic fertilizer yet, so please Mr. Rhys, this coming from a fellow stylists, please help us to keep our clients in our chairs.
Thank you for reading and thinking about my post. I understand that for us, offering home-color advice is both a personal and a business decision.
Today, there are 65 million in-salon color applications, 62 million home-color applications and 25 million combinations, or dual users. We can try to convert home users to the salon, and/or try to help those who are going to color at home some of the time, so they don’t make our job harder when they come back in–and so we stay in their lives. Whenever major consumer magazines interview me, I stress that home coloring is a risk, but I also acknowledge the economic realities for many women, and try to guide them. There are many good products in every market, and consumers have a variety of needs. Clients come to us for expertise. For my latest contribution to an article on how home color could lead to problems, watch for the Fall issue of Cut and Color magazine on newsstands. Cheer’s, Jet