Jerseylicious Star Rings in Haircare Line with Cocktails and Cheesecake

Gayle Giacomo, star of The Style Network’s Jerseylicious and owner of Gatsby Salon in Green Brook, NJ, unveiled her first ever haircare line GG Gatsby at Drom Fragrances International last night with a glitzy party celebration. The white space with a nightclub vibe was adorned with pink diamonds and glowing fuchsia lights, complete with a rockin’ out DJ, sparkly pink martinis, decadent sweets and stylists pumping up the volume on party-goers. The Ooh La La Volume hair collection consisting of five products—Raise Volume Shampoo and Conditioner, Ultimate Lift Dry Shampoo, Over-the-Top Root Lift Spray and Against Gravity Hairspray—is designed to add up to 40 percent more volume and 50 percent more strength to hair. The star partnered with CAG Beauty to create the volume boosters that are set to launch online in May.