Beauty companies across the United States are gearing up to fight breast cancer during Breast Cancer Awareness Month in October by donating proceeds from the sale of limited-edition products to a variety of treatment and research charities. Pink is in, so get involved and add these beauty all-stars to your retail area.
Product: Alterna Caviar Anti-Aging Working Hair Spray
Charity: 5 percent of proceeds from every can sold to the National Breast Cancer Foundation
Website: alternahaircare.com
The key ingredient caviar extract contains amino acids and omega 3 fatty acids to smooth the hair shaft and boost shine in this dry, flexible hair spray that works on all hair types.
Product: Amala Soothe
Charity: 10 percent of sales to CancerCare from October through December
Website: amalabeauty.com
Based on the soothing properties of seed oils from organic desert fig and prickly pear cactus fruit, Amala launched Soothe for sensitive, reactive facial skin.

Product: Andis Pink Style Tourmaline/Ionic/Ceramic Hair Dryer
Charity: Portion of proceeds donated to a national breast cancer charity
Website: andis.com
Andis’ new Pink Style Tourmaline/Ionic/Ceramic Hair Dryer dries hair faster with soft, smooth results. Tourmaline crystals emit negative ions that reduce frizz and impurities; ionic technology breaks up water molecules faster; and the ceramic element allows heat to penetrate hair from the inside out.
Product: Aveda Hand Relief
Charity: $4 from each sale, goal of $300,000 to non-animal testing research projects
Website: aveda.com
In a larger 5-ounce tube and limited-edition pink cap, this rich hand cream softens, moisturizes and diminishes visible signs of aging with key ingredients, licorice extract, meadowfoam seed oil and vitamins A and E.
Product: Boom Boom Push-Up Brow highlighting pencil
Charity: 10 percent from each sale donated to Look Good… Feel Better
Website: boomboombrowbar.com
Use this double-sided brow pencil to highlight the brow-bone and inner corners of the eyes to create open, bright-looking eyes. Choose a subtle matte highlight or add extra oomph with sparkle.
Product: Bosley Professional Strength Limited Edition Twin Packs
Charity: breast cancer research & awareness charities
Website: bosleypro.com
The Breast Cancer Awareness Twin Packs include one Nourishing Shampoo and one Volumizing Conditioner, both pH-balanced, vegan, and free of sulfate and phthalate, with the Bos-Defense system to volumize fine hair or Bos-Revive system to rejuvenate the scalp and treat visibly thinning hair.
Product: Invicible Scars
Charity: 10 percent of proceeds donated to CancerCare during October
Website: inviciblescars.com
The preservative-free Invicible Scars cream with vitamin C complex helps scars heal by improving the texture and appearance at each stage in the healing process.
Product: Jane Iredale Sugar&Butter in Phoenix
Charity: $2 from each tube sold to Living Beyond Breast Cancer
Website: janeiredale.com
This lip duo holds an exfoliator containing brown sugar, macadamia seed oil and jojoba seed oil, and plumper packed with beeswax, shea butter and peptides to plump and restore chapped lips and add a sheer, light pink color.
Product: Number 4 haircare Fleurs de Temps Volumizing Shampoo
Charity: 10 percent of each sale to Susan G. Komen Foundation
Website: number4hair.com
Number 4 Fleurs de Temps Volumizing Shampoo contains the four signature Liquid complexes, packed with potent ingredients like açai berry, oolong tea, algae, lemongrass and organic oatmeal that work together to lift, hydrate and purify strands.
Product: OPI Pink of Hearts Nail Lacquer
Charity: $25,000 to Susan G. Komen Foundation
Contact: opi.com
OPI is bringing back the Pink of Hearts Nail Lacquer for a fourth consecutive year. Each bottle, which is free of DBP, Toluene and Formaldehyde, stands out with a pink-ribbon cap wrap to match the pale bubblegum shade.
Product: Ouidad Curls for a Cure
Charity: All donations are matched and support The Breast Cancer Research Foundation
Website: ouidad.com
Throughout the year, Ouidad matches every Curls for a Cure donation, dollar for dollar and supports The Breast Cancer Research Foundation. The company is working toward an ultimate goal of $1 million and has raised over $280,000 to date.
Product: Paul Mitchell Pink Express Ion Dry blowdryer, Pink Express Ion Smooth straightening iron
Charity: Portion of proceeds benefit American Cancer Society
Website: paulmitchell.com
These powerful tools feature the Express Ion Complex, an exclusive combination of volcanic minerals, to hydrate and style hair gently with negative ions and far infrared heat.
Product: Product Club Ready to Use Pop-Up Foil 400 ct
Charity: Portion of proceeds benefit American Cancer Society
Website: productclub.com
This year marks Product Club’s fourth consecutive year raising money for breast cancer research.
Product: SHE by SO.CAP USA pink extension graft
Charity: Pink Hair for Hope, 100 percent of proceeds support National Breast Cancer Foundation and American Cancer Society
Website: PinkHairForHope.com
Clients who donate $10 or more to Pink Hair for Hope receive one bonded or clip-in pink hair extension graft to show their support. This fall marks the campaign’s fifth year and So.Cap USA hopes to surpass the nearly $500,000 in donations raised in 2009 this year.
Product: Solano Power to Prevent Dryer
Charity: Annual Donation to Living Beyond Breast Cancer
Website: solanopower.com
Solano will bring back the Power to Prevent Dryer for a second year. The powerful 1875-watt dryer is made in Italy and features an ergonomic handle, ceramic thermal grill for even heat, Far Infrared heat for healthier hair and tourmaline for shine.
Product: TIGI Bed Head Hard Head hairspray, Bed Head Masterpiece Massive Shine hairspray & Rockaholic Dirty Secret dry shampoo
Charity: $50,000 donation to City of Hope
Website: tigihaircare.com
TIGI continues its partnership with City of Hope’s Breast Cancer Program with a $50,000 donation that will directly benefit research, treatment and education at their Comprehensive Cancer Center. The company also produced TIGI Bed Head Hard Head hairspray, Bed Head Masterpiece Massive Shine hairspray and Rockaholic Dirty Secret dry shampoo in specially marked pink ribbon bottles.
—Jennifer Barnes
Trend Alert: Lea Michele rocked Young Hollywood’s latest hair trend, which some have dubbed “ombre color.” The look features darker roots with lighter color towards the ends. Because Michele is currently filming Glee and isn’t allowed to cut or color her hair, celebrity stylist Mark Townsend attached copper-colored, clip-in hair extensions. His placement of the highlights on the bottom layer of hair allowed them to peak through for a surprise two-toned effect.
Flower Power: Keri Russell hit a high-note on the red carpet last night with a cheery pink gown and a soft, elegant updo. Her simple style was punctuated with silk organza flower hair comb from Jennifer Behr.
Sweet Dreams: Several celebs rocked hairstyles that looked like they had been done the night before and slept in. While wind-blown, beachy hair is always a fun look, our favorite undone ‘dos last night were the swept-up styles that were mussed up for added texture. The look can be risky, though, if it’s not executed properly. Who got it right last night? Our favorite Desperate Housewife, Eva Longoria.
Being at the Victor de Souza show was like stepping into the future–or onto another planet. Inspired by the shape of the designer’s couture clothes, lead stylist Danilo for Phyto created a “sculptural updo with a dramatic silhouette. ” Because many of the gowns had high backs, Danilo wanted to get all the hair off the neck. He used Phyto Sculpting Gel, Wet Gel and Flexible Hairspray to pull the hair into a perfect bun, then attached faux hair to build a structural piece on the top of the head that echoed the shape of each model’s face shape. He also crimped strands on the side of the head before pulling them into the updo to create even more texture. “It’s all very alien chic,” he said.
The makeup from Lena Koro for NARS was also striking and futuristic. “She looks like a girl from another planet,” said Koro, who gave the models a very pale face and blocked out their brows for an almost white backdrop. The eyes, which were fitted with pitch-black contact lenses, were heavily lined to make them look very open and the lips were left bare.
The nails continued the alienlike theme. The CND team came prepared with long, rounded press-on nails that had been painted with a combination of Pink Lily and Copper Chrome and topped with Super Matte for a hue that was almost white. Because de Souza wanted the nails to look “slightly off,” they were attached to the fingers at the top knuckle, adding length and a slightly unsettling feel.
Several celebrity stylists used Moroccanoil products to get stars looking glamorous for the 52nd-annual Grammy Awards. Here’s how they did it:
Jennifer Lopez, styled by Robert Vetica
For Jennifer Lopez’s 70’s-inspired hair, featuring lots of volume and texture, Robert Vetica applied Moroccanoil Treatment to wet hair and blow-dried it with a large round brush, creating a center part. Working from back to front and lifting her hair away from her head, Vetica used a 1-inch curling iron on sections of hair, dragging the curled spirals down. After the curled hair set, he finger-brushed the look and applied Hydrating Styling Cream to hold the set and add additional texture. Finally, he brushed out the hair, then back-combed underneath for maximum fullness and volume. Vetica finished with Luminous Hairspray for free-moving, shine-enhancing hold.
Pink’s look, created by Marco Santini, was a shimmering vision of modern glamor and sophistication—both before AND after her water-soaked aerial performance. Santini wanted a style with a “unique, flowing shape that emphasized volume, height and the illusion of movement.” Santini started by applying Moroccanoil Treatment throughout the singer’s damp hair to create a silky-smooth shine, then worked the argan oil-infused Hydrating Styling Cream from the roots through the ends for lift and hold, as well as create a “grip” for his brush while blow drying shape and direction. After Pink’s cropped locks were blow-dried, Santini misted new Luminous Hairspray on the outer layer and saturated several layers inside the hair from root to end. He then brushed the sides of Pink’s hair back and sculpted a rockabilly fold toward the nape of the neck. Santini finished the look with a light mist of Glimmer Shine Spray all over the hair (from a distance of 10-12 inches) for an instant boost of shine. The final touch to Pink’s Grammy look was a star-shaped diamond brooch that was fastened to the front of her hair for an elegant touch.
Lea Michele, styled by Mark Townsend
Glee star Lea Michele went sleek and sexy with her new look from Mark Townsend. “Since the Grammys are the biggest night in music, I wanted to give Lea a little rock-n-roll edge, so we went with straight hair that had great shine, with a full, side swept bang to complement her Ramona Caveza dress, “ Townsend said. He started by adding a few drops of Moroccanoil Treatment to Michele’s wet hair, blow-dried it with a large round brunsh, then flat-ironed it with a slight bend on the ends for some movement. Next, he mixed Hydrating Styling Cream and Glimmer Shine Spray in his hands and raked them through her hair for amazing shine with a light, natural hold. To add a little texture, Townsend sprayed Sally Hershberger Genius Spray Wax all over. To finish, he sprayed Luminous Hairspray on a natural bristle eyebrow brush, brushed down any flyaway hairs and ran the brush through her bangs to keep them swept to the side.
Inspired by the concept of “Old Hollywood meets ethereal naturalist,” celebrity makeup artist and green beauty expert Tina Turnbow gave Vera Farmiga a look that highlighted her feminine beauty with a healthy flush.
To get the look, Turnbow used a mix of warm and cool tones from tarte cosmetics. “I love Vera’s porcelain complexion, so I wanted to keep it simple with a sheer foundation and lightweight mineral powder,” said Turnbow, who used smooth operator tinted moisturizer SPF 20 in façade and provocateur mineral pressed powder SPF 8 in fair. For the cheeks, she opted for the new Tina Turnbow for tarte flower child natural cheek stain for “just a pop of pink made for a healthy blush.”
Wanting to play up Farmiga’s blue eyes, Turnbow used warm coppery bronze eyeshadows from the Tina Turnbow for tarte flower child eyeshadow palette and rimmed the eyes with a matte brown liner. The lashes were coated with new multiplEYE natural lash enhancing mascara, part of the three-step multiplEYE regimen.
To finish off the look, Turnbow painted Farmiga’s lips with a combination of natural gel lip stain in charmed and vitamin infused lipstick in bikram. “I felt a sweet pink pout really complimented her look,” she said. Turnbow set the entire look with Arcona’s Lavender Hydrasol for a natural glow.

Attendees enjoyed sweet treats while they waited to receive hair and makeup services at the Combs for a Cure event.
Pink Comb Salon in Nutley, NJ, hosted a Combs for a Cure event on Sunday to raise money for Making Memories, an organization with a mission to grant wishes, including memory-making events, for metastatic breast cancer patients, while continuing to support, educate and increase resource awareness. The salon raised more than $1,000 by offering $25 haircuts, $5 pink nail polish application and $10 10-minute makeovers. All proceeds, including tips, went directly to the cause. “We worked non-stop so we could accommodate all of our customers,” says Michelle Lo Conte, owner of Pink Comb Salon. “We were happy to have our current clients swing by to support the cause and are also overwhelmed by the amount of people who have never been to Pink Comb that caught wind of the event through friends and family!”
Why pink is the new red…
Red is always classic but this spring pink brings you in sync with the times. Whether it’s day at the office, a night out on the town or a weekend at the beach, pink lipstick looks irresistibly fresh. And there are so many gorgeous shades to choose from—cherry to fuchsia to dusty rose. The combination of faux bronze skin and pink lips is always a winner.
Picking the right shade of pink for every complexion…
To flatter fair skin, try a blue-based pink, such as the Napoleon Perdis DeVine Goddess Lipstick in Electra. For olive skin, a coral, peachy pink is ravishing, such as the Napoleon Perdis DeVine Goddess Lipstick in Harmonia. Just check out Jennifer Lopez or Eva Mendes for confirmation of that. Plums and bright pinks such as the Napoleon Perdis DeVine Goddess Lipstick in Calypso and Olympia look dazzling on dark skin tones.
How to rock this look…

In 1995, celebrity makeup artist Napoleon debuted his line of cosmetics and launched his first concept store and Makeup Academy in Sydney. Today, Napoleon Perdis has 59 stand-alone concept stores and more than 800 point-of-sale locations across Australia and New Zealand. In the U.S., the brand has four Napoleon Perdis stores and is sold in select independent retailers. Famous fans include Evangeline Lilly, Debra Messing, LeAnn Rimes, Nicollette Sheridan, Rose McGowan, Amanda Bynes and Hilary Duff, among others.
On Wednesday morning (sorry for the delay!), I got to see the runway show for one of my favorite designers, Nanette Lepore, and witness renowned Bumble and bumble stylist Jimmy Paul work his magic. Paul, who could not have been nicer and more gracious, was inspired by the hippie-bohemian lifestlye when creating
the casual, textured look for the show. He dried Bb Surf Spray into the hair to give it a beachy look, and used a curling iron for additional curls where needed. Paul then placed random braids around the head, especially around the face. If the garment the model was wearing had detailing on the back, Paul pinned the hair into a loose bun. He used Bb Tonic to smooth out the top of the hair, and sent the models on their way to makeup, where MAC artist Polly Osmond and her team took over. Osmond created “nouveau bo-ho” look to complement the hair and clothing. She darkened the brows to create a focal point, then applied taupe shadow and black mascara. The cheeks were supposed to appear sun-kissed, a look she achieved by combining two MAC cream blushes: Brown and Devilish Orange (which looked somewhat scary on their own, but blended together for a very natural finish). Lips were given a slight pink stain with Brave. “This makeup is very easy and wearable,” Osmond said — and I had to agree. Each model looked like they could have walked straight from the runway to the office or a party. [Sidenote: Backstage after the show, I overheard The Hills cast members LC and Lo and Mad Men star John Slattery and his wife, actress Talia Balsam, telling Lepore how much they loved the collection.]
At Milly, the look for hair and makeup took inspiration from a period in time a few years later. “We’re going for late ’60s/early ’70s style, when the rich hippies were going on holiday to Marrakech and hooking up with rockstars,” said lead hairstylist Kevin Ryan. “In those days, even the practical seemed decadent.” Ryan used Bb Surf Spray and a little bit of Elnet to give the hair texture, then pulled it back off the face into a braided
half-ponytail. [Sidenote: Ryan and his partner Frank Rizzieri, who own R Session Tools, are coming out with at-home updo kits to be sold at Ricky's and in salons around Christmas. Rizzieri also told me that they're developing a line of styling products and a unique flat iron.] Makeup artist Romy Soleimani for MAC, gave the models an end-of-summer tan with sun-kissed cheeks, and made the eyes pop with lots of mascara. Lips were kept natural with a hint of baby pink. To match the natural, beachy look of the hair and makeup, nails were cut short and painted with CND Clearly Pink. “We wanted to make them pretty but simple,” said CND team leader Amanda Fontanarrosa.
— Lori Morris, Senior Editor