When I recently visited Eva Scrivo’s eponymous salon in Manhattan to try out the new Wella Professionals Color Touch demipermanent haircolor, Eva took a look at my brunette shade and said, “I’m thinking…red.” Normally I might feel a bit cautious about such a big change, but after learning about how the new demipermanent color would provide shiny, multitonal, nondamaging results that would gradually fade after six to eight weeks, my immediate response was, “Let’s do it!” Turns out many women shy away from haircolor because they are afraid of commitment, and particularly, of damage concerns—37 percent, according to Wella Professionals. With the new Color Touch menu of services, however, there are plenty of commitment- and damage-free color looks clients can try. A Touch of Nature enriches hair with natural-looking color and luminous shine; A Touch of Vibrancy, for more daring clients, enhances natural color with more expressive and fashion-oriented tones; A Touch of Light provides fair-haired clients with illuminated blonde shades and multidimensional accents of color; and A Touch of Gloss provides glossy results with long-lasting luminosity in just five minutes, or for a hint of color, the service is done with Relights to refresh faded highlights and boost shine. So what do I think of my new color? I love it! It gave me just the right amount of glamour so that my friends all complimented me on my new look, but will fade gradually when I’m ready to be a brunette again.
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