Editorial hairstylist and salon owner Davide Torchio was selected to do the hair for fashion designer Cynthia Rowley’s latest film, Hide and Seek, which played in New York City taxicab TVs throughout Mercedes-Benz Fashion Week and can still be seen on her Web site. The artsy, playful 60-second film features looks from the designer’s spring â€˜10 collection and is a follow-up to her successful Musical Chairs film, which ran in taxis during fashion week in February. In celebration of the film and in an effort to bring West Village retailers together on Fashion’s Night Out on September 10, Rowley organized a Hide and Seek Scavenger Hunt that led shoppers to Bleecker Street-area stores, where they solved riddles and were rewarded with prizes.
Torchio conceptualized hairstyles for the 12 models that would keep them looking â€œnatural, young and free.â€ The secretâ€”a mixture of salt water (made with Himalayan ancient sea salt and New York City tap water, filtered with a ZeroWater system) and Davide Torchio Meticulous Lift Thickening Lotion, which brought out the natural texture of the modelsâ€™ hair. Looks were then finished with Sculpting Polisher. For the little girl in the opening scene, Torchio created a bow made out of a WWD newspaper.
Rowley again collaborated on the film with Andy Spade and his creative services company, Partners & Spade, as well as Red Bucket Films, whose features The Pleasure of Being Robbed and Go Get Some Rosemary premiered at Cannes in 2008 and 2009, respectively. Music was provided by The Beets, while Stila provided the makeup. Check out the video at www.cynthiarowley.com.