The VP Salon postcard
While I was standing on the platform at the train station this morning waiting to board a NJ Transit train to work, a woman walked up to me and handed me a postcard. I am so used to nicely saying “no, thank you” as someone shoves a pamphlet in my face as I walk around New York City, that I assumed it was something I would toss into the nearest garbage. To my surprise, it was actually a postcard promoting the nearby VP Salon in Westfield, NJ. The postcard’s headline caught my attention “Good Morning Gorgeous!” and I laughed out loud as I read the “Tips for Great Hair” included on the front:
1. Ask the conductor to go fast to get windswept, tousled hair.
2. Wrap your newspaper around your head for a chic “Grace Kelly” look.
What I loved most about this postcard was that it had a specific audience in mind (female commuters), and wasn’t just a general information card. What’s more, the salon is offering anyone who books an appointment and brings the postcard into the salon between Jul. 15 and Aug. 15 a 10 percent discount on any service. What a great way to promote the salon!
I’d like to hear from you! What do you do to promote your salon and attract new customers?
Wow this is an excellent idea… I think I am going to try to apply it to my lace wig business. The most recent thing that I have done to market customers is to offer a lace wig give away contest where everyone that entered the contest had to repost the contest link to their facebook status or twitter tweet.
This post has sparked some ideas in my head as too often we forget the power of levity and humor when it comes to grabbing someone’s attention. A day at the salon should be an experience that the client looks forward to, and this sort of post card lets the client know they are in for a fun time. Thanks for this!