American Salon Blog » New Products Archives – American Salon Blog

Spring Forward With Clients’ Haircare Routines

Lisa Bruckenstein — Tue, 26 Mar 2013 14:58:56 +0000

Seasonal change from winter to spring requires an update to clients’ haircare routines. Here, stylist and salon owner Nathan Cheli shares his salon-tested tips for taking the best possible care of clients’ hair as the days grow warmer. 1 ) The sun often dries out the hair and fades or lightens haircolor. To protect [...]

Sneak Peek: The Diamond Oil Treatment from Redken

Contributor — Tue, 12 Mar 2013 18:48:35 +0000

American Salon got a sneak peek of Redken's Diamond Oil line at Cutler Salon last month. I booked a treatment appointment to experience a trio from the collection, Redken Diamond Oil Shampoo, Diamond Oil Conditioner and Diamond Oil Shatterproof Shine

Kérastase Paris Partners with Kate Moss for Styling Products Launch

Kristen Heinzinger — Tue, 19 Feb 2013 16:46:19 +0000

Kérastase Paris announced a partnership with world-renowned supermodel Kate Moss in association with the brand’s expansion from haircare to styling products. Moss will serve as the muse for the new collection called “Couture Styling.” Kerastas

Repêchage Hosts White Magic Launch Party in Thailand

Contributor — Wed, 23 Jan 2013 15:03:30 +0000

Repêchage celebrated the Asian launch of its Biolight Collection with a “White Magic” party in Bangkok last fall. Complete with Biolight models and oversized Brightening Daytime Protection Cream lamps, the party properly introduced the product l

Envix Treatment at Maria Bonita

Contributor — Wed, 19 Dec 2012 16:35:05 +0000

One of Maria Bonita Salon & Spa’s most requested in-salon treatments, the Envix Premium Line 20-in-1 Hair Masque, is now available for retail. The formula, a concentrated, nutrient-rich cocktail of 20 proteins, amino acids, vitamins and natural active ingredients, is virtually the same as the wholesale product, offering consumers salon-strength results from the comfort of home.

The blend of silk protein, collagen, vitamin E, seaweed and ceramides, among other ingredients, is formulated to immediately impart strength, shine, softness and protection to any type of hair. “The demand was so high for a take-home product,” Fernanda Lacerda, owner of Maria Bonita, says. “I had so many clients asking to buy the bottles. I had to tell them no! Finally they can.”

I was recently invited to the SoHo, New York location to test out the salon treatment: a relaxing shampoo, condition and application, followed by a soothing half-hour under heat with the salon’s Patricia Flores. As opposed to the at-home treatment, which takes anywhere from 3-15 minutes, the entire in-salon process lasts close to an hour from start to finish, and includes heating and a scalp massage for deeper penetration. When Flores was done, stylist Rogerio Cavalcante provided an amazing blowout. A day later and my hair is still smoother and shinier than it’s ever been! —Brianna Keefe

Cavalcante, Lacerda and I after my Envix treatment.

Sebastian Launches Shine-Enhancing Products

Lotus Abrams, Executive Editor — Wed, 11 Apr 2012 14:08:18 +0000

Last week Senior Editor Jolene Turner and I attended a launch event for Sebastian Professional at a swank space in Rockerfeller Center. The event celebrated the release of three new additions to Sebastian's shine collection—Shine Crafter moldable w

Watch the Behind-the-Scenes Video from the American Salon/Redken March Cover Shoot!

Lotus Abrams, Executive Editor — Wed, 29 Feb 2012 22:47:54 +0000

For our March 2012 issue, American Salon and Redken teamed up to shoot the gorgeous triple cover—a first for American Salon—and inside feature to celebrate the launch of Redken's new ammonia-free Chromatics haircolor line. Check out this video of

Jerseylicious Star Rings in Haircare Line with Cocktails and Cheesecake

Contributor — Wed, 29 Feb 2012 13:11:19 +0000

Gayle Giacomo, star of The Style Network’s Jerseylicious and owner of Gatsby Salon in Green Brook, NJ, unveiled her first ever haircare line GG Gatsby at Drom Fragrances International last night with a glitzy party celebration. The white space with

Sweis’ 2012 iPad Giveaway

Contributor — Tue, 07 Feb 2012 19:45:55 +0000

Sweis Inc. Professional Beauty Distributor will be holding a yearlong iPad giveaway to promote its new application, Prism. The first iPad was presented to the winner, Abbey Mead, by Martino Cartier, industry stylist, at last month’s ISSE Long B

OPI’s Suzi Weiss-Fischmann joins Kardashian Clan for Boutique Opening

Contributor — Tue, 20 Dec 2011 21:43:05 +0000

OPI's Suzi Weiss-Fischmann joined the Kardashian/Jenner family to celebrate the opening of the family's new lifestyle boutique, Kardashian Khaos. The store, located inside the Mirage Hotel & Casino in Las Vegas, will