Bosley Professional Strength announced Doreen Imperial as its new director of marketing. Imperial, previously the national accounts marketing manager at Sexy Hair, said she fell into the professional beauty industry by chance and was lucky enough to learn from industry leaders. “In turn, I helped them to grow a company to over $70 million during the six-and-a-half years I was there,” she said. Imperial will apply more than 15 years of experience in marketing, sales and merchandising within the retail, professional beauty and wholesale industries to Bosley Professional Strength’s marketing initiatives, which focus on the industry’s first complete program for thicker, fuller-looking hair.
“Doreen’s no stranger to a fast pace and growing company,” said Bosley Professional Strength President Eric McLemore. “Sheknows how to build a winning team and brand, and she will help to further strengthen our brand position in the market.”