Non-profit organization b.cause is not only celebrating its 10th anniversary this year, but it’s also celebrating the fact that the foundation has raised enough money to provide half a million meals to American’s hungry . The organization will be expanding its reach with a new t-shirt fundraiser, all proceeds of which will go to its Hairdressers Fighting Hunger program. The t-shirt was specially designed for b.cause by Tommy Hilfiger.
“We approached Mr. Hilfiger because he’s a legendary American designer who shares our commitment of improving the lives of those in need,” says b.cause founder and president Rudy Sprogis . “We’re passionate about our work with Feeding America and hope that other hairdressers will share our enthusiasm.” The gray t-shirt, which will retail for $20 at salons in the Northeast (including Warren Tricomi salons in Greenwich, CT, and at New York City’s The Plaza Hotel), features the b.cause logo and a shear in the shape of a fork. Tommy Hilfiger’s signature appears across the left sleeve.