In anticipation of the October 15 launch of its new exclusive-edition Barbie Loves T3 Hair Dryer, T3 has created a website dedicated to Barbie’s iconic style. At BarbieLovesT3.com, visitors can view videos with step-by-step instructions on how to create “Barbie Fabulous” looks. There are also Barbie beauty tips, quotes and trivia, along with general hairstyling advice and product suggestions.
The Barbie Loves T3 Hair Dryer is the popular Featherweight model (my personal dryer!), reinterpreted in collaboration with Mattel in honor of Barbie’s 50th anniversary. Each dryer has a hand-painted vintage Barbie illustration displayed on the side, framed by pink accent pieces. Celebrity hair guru Orlando Pita used the Barbie Loves T3 dryer to style 50 models for the catwalk at the Barbie Runway show at the Mercedesâ€“Benz Fashion Week in NYC in February.