Nick Arrojo to Launch Arrojo Ambassadors Program

Using his own award-winning business model, industry authority Nick Arrojo will launch the Arrojo Ambassadors program on March 1, 2010. By becoming an Arrojo Ambassador partner, salons nationwide will be entitled to retail Arrojo’s signature haircare line, currently used at Arrojo Studio, Academy and Cosmetology School in New York City, and have access to a back-end mentor and support program designed to maximize the potential of salon owners and stylists.

“The program represents our commitment to provide inspiration and education alongside a great product line,” Arrojo says. “We want to empower each professional to increase growth and productivity in their salon business, and immerse fellow hairdressers in our culture of excellence and integrity.”

The program is a direct-to-salon relationship model, backed by a new membership-based Web site for Ambassadors salons. With every product purchase, Ambassadors will receive Arrojo Reward Dollars that can be redeemed toward a wide range of educational offerings, such as Arrojo’s line of educational DVDs, Web-friendly downloads, tuition for any of the eight seminars at the Arrojo Advanced Academy, or an in-salon visit from Arrojo educators for training tailored to individual Ambassadorʼs salon needs. Alternatively, reward dollars can also be spent on salon backbar stock or additional Arrojo product merchandising and marketing materials. Ambassadors will also receive a monthly communiqué from Arrojo that shares the latest hairdressing trends and techniques as well as business-building insights and ideas. After joining, salons are entitled to one free seminar for a member of their staff at the Arrojo Academy, a free Arrojo education DVD or download, product prescription pads, merchandising “plan-o-grams,” and product education for the stylist and consumer.

For more info on becoming an Arrojo Ambassador e-mail info@arrojoproduct.com, call 212/242-7786 or visit http://www.arrojoproduct.com/featured/ambassador_program.html

Wendy Watkins Words of Wisdom: 2010-Here We Grow Again!

How many times have you said, “Happy New Year?” What does that really mean? At first glance, it is a wish celebrating the start of a new year. As I ponder this sentiment a couple of weeks into the year, I wonder, what will make this New Year happy?

I answer this from two perspectives and invite you to do the same. As a small business owner, a happy New Year means staying focused and excited about running my business, attracting perfect clients and adding value to their lives. When you look at your business, where do you focus to create a happy New Year? If you already know that, bravo! If you are not clear, take some time and reflect on 2009. What systems worked for you? Which ones did not? If you want different results this year, take what worked for you last year and magnify it for 2010.  The best thing I did in 2009 was to focus on what is most important for PassionFruit. Every product and service I offer is in alignment with that focus. That focus prevails and I love the results I am experiencing by simplifying, one of them being the release of my new book this year, a product of focus.

The second perspective to look at a happy New Year through is your personal life. What do you want to do for yourself to make 2010 a happy New Year? Is it the year to learn something new, increase your self-care, take a trip or stay home? I invite you to look at what worked and what did not work for you in your personal life in 2009 and adjust accordingly.
As a leader in your business and your life, it is important to take care of yourself. When you do, you can take better care of your business while truly enjoying the journey. That is what life is all about!

Take these three words, “happy New Year,” and make them reality—you can do it.

Wendy Watkins, PCC, Chief Grower of PassionFruit Creative People Growers, is a seasoned business leader and coach with over 18 years of experience in the salon and spa industry. She specializes in unique programs and keynotes that have helped scores of creative entrepreneurs. Visit www.PassionFruitPeople.com for more inspiring tools and information.