Red and Copper Are Hot This Fall

If you haven’t already done so, check out our September issue! Our cover story, “Seeing Red,” features the hottest hair color trend for fall—red and copper tones! Tracey Cunningham, Redken creative consultant for color, fired up the model’s hair for the photoshoot using formulas from the new Color Fusion Rubilane Collection. See below for her fabulous formulations:

Color: Chipotle: “I chose to use the Chipotle shade on this model because it made her eyes pop,” Cunningham says. “She has beautiful eyes naturally and the color really drew them out.”
Formula: 1 oz. (30ml) Color Fusion Rubilane 7Cc
1 oz. (30ml) 7Go
2 oz. (60ml) 20 vol. Pro-Oxide

Color: Sonoran Sunset: “The Sonoran Sunset shade was perfect for this model because it went so well with her skin tone,” Cunningham says. “It drew out the natural underlying colors and made her skin appear porcelain and iridescent.”
Formula: 1 oz. (30ml) Color Fusion Rubilane 7Cc
1 oz. (30ml) 7R
2 oz. (60ml) 20 vol. Pro-Oxide

Color: Blood Orange: “I used Blood Orange on this model because it drew out her natural, exotic beauty and gave her a fresh look,” Cunningham says.
Formula: 1 ½ oz. (45ml) Color Fusion Rubilane 6C
½ oz. (15ml) Hi-Fusion Orange
2 oz. (60ml) 20 vol. Pro-Oxide

Keratin Complex Offers Express Blow Out

In the past year and a half, I’ve tried two different keratin smoothing treatments on my hair. After both treatments, I loved the way my hair felt for months afterward, but I have to admit that the amount of time needed inside the salon to get this treatment is something I didn’t look forward to. That’s why I was so excited to learn more about and try first-hand the new Keratin Complex Express Blow Out. This professional-only smoothing service works by infusing natural keratin, a powerfully rich protein, deep into the hair cuticle. It offers clients the same smooth, frizz-free results that are achieved after a keratin treatment, but is designed for on-the-go clients. While it only lasts three to six weeks (instead of the three to six months that the keratin treatments usually last), this service also only takes one hour in the salon, instead of the usual three hours. What’s also great is that unlike traditional keratin treatments, which can’t be washed out for three days, this treatment allows clients to wash their hair after only eight hours. It’s all these benefits and more that have me loving this new service.

New Faces, New Bases

Take a look at some recent appointments and promotions in the salon and beauty industry:

Eufora named Dee Fortier as international artistic director.

Kao Professional Salon Services (KPSS) announced the appointment of Anthony Pucciarelli as president.

Onesta Hair Care announced the promotion of Erika Peterson to vice president of operations.

Pravana Naturceuticals appointed Irene Seferian as marketing manager.

Masters of Beauty Kicks Off in New York City

The Masters of Beauty (MOB) Skills Certification program kicked off in New York City on July 18-19. More than 150 salon owners, stylists, educators and future professionals learned advanced cutting, coloring, styling and makeup techniques. Presented by Nick Arrojo and his team of master stylists and the Empire Education Group, the event featured Arrojo’s newest trend collection, followed by hands-on training for attendees in the corresponding techniques.

Through the MOB, Arrojo and the Empire Education Group have teamed up to present seven Tours of Beauty and nearly 100 one-day inspirational workshops across the country to bring licensed beauty professionals new techniques to help them build profitable, rewarding and sustainable careers. “The Tour of Beauty is truly a hands-on, educational experience,” says Dorothy McKinley-Soressi, vice president of industry relations for Empire Education Group. “The Masters of Beauty program offers stylists the opportunity to learn the newest techniques and styles, while also taking home valuable tips on how to grow and retain their client base.”

The Masters of Beauty Tour of Beauty stops next in Philadelphia on August 22 and 23. Events in Chicago, Ft. Lauderdale, Phoenix, Minneapolis and Louisville, KY are scheduled throughout the rest of 2010 and into next year. For more information and to register today, visit www.mastersofbeauty.com.

Bed Head Continues Sponsorship of Dallas Cowboys Cheerleaders

TIGI’s Bed Head announced it has been selected as the official makeup and hair product sponsor for the Dallas Cowboys Cheerleaders for the fourth consecutive year. “We are thrilled to continue our sponsorship of the world-renowned Dallas Cowboys Cheerleaders for a fourth year,” says Lynne McNelis, vice president of marketing for TIGI. “These beautiful and exceptional young women represent positive role models for women and girls everywhere, and we are proud that Bed Head will continue to help them shine so brightly. They are a great representation of what Bed Head by TIGI stands for–glamour, fun and expression of unique personal style.”

Jolie Hair and Beauty Academy Expands

Jolie Hair and Beauty Academy (Ludlow, MA) recently expanded and updated its facilities and incorporated modern equipment into its esthetics program curriculum to accommodate the rapid growth of the esthetics and skincare field. “With the newly expanded esthetics departments at both campuses, we’re able to deliver more complete training,” says Jennifer Bousquet, admissions director at Jolie Hair and Beauty Academy. “We look forward to the learning and career opportunities that these expansions will provide our new students.”

An Example of Clever Marketing

The VP Salon postcard

While I was standing on the platform at the train station this morning waiting to board a NJ Transit train to work, a woman walked up to me and handed me a postcard. I am so used to nicely saying “no, thank you” as someone shoves a pamphlet in my face as I walk around New York City, that I assumed it was something I would toss into the nearest garbage. To my surprise, it was actually a postcard promoting the nearby VP Salon in Westfield, NJ. The postcard’s headline caught my attention “Good Morning Gorgeous!” and I laughed out loud as I read the “Tips for Great Hair” included on the front:

1. Ask the conductor to go fast to get windswept, tousled hair.

2. Wrap your newspaper around your head for a chic “Grace Kelly” look.

What I loved most about this postcard was that it had a specific audience in mind (female commuters), and wasn’t just a general information card. What’s more, the salon is offering anyone who books an appointment and brings the postcard into the salon between Jul. 15 and Aug. 15 a 10 percent discount on any service. What a great way to promote the salon!

I’d like to hear from you! What do you do to promote your salon and attract new customers?

New Faces, New Bases

Take a look at some recent appointments and promotions in the salon and beauty industry:

Andis Company announced that Matthew K. Andis has been named president of the company.

Empire Education Group named John Mascarini vice president of curriculum and methodology.

Salon Iris appointed Eric Winkler as sales manager.

Statements Salon Gives Back

Statements Salon owner Pam Brooks holds a box of hair to be donated to Matter of Trust.

Statements Salon in Cincinnati recently held a “Looking Slick” event to collect nylon pantyhose, hair, and monetary donations for Matter of Trust, a non-profit organization that is assisting with oil click clean-up efforts in the Gulf. The salon donated 429 pairs of pantyhose, four pounds of hair and $693 to the organization.“The response we had was amazing,” owner Pam Brooks says. “The community was so enthused and excited, because they wanted to do something [to help with the oil spill] but didn’t know what. With the event, they really felt like they were helping out, in a simple cost effective way, to support the Gulf.” “Looking Slick” is just one event in Statements’ ongoing year-round donation program. Each month fifteen percent of every $10 earned is donated to a different Cincinnati-based charitable organization.

Biolage Presents Makeover Greensburg

The Matrix Team

Biolage and Peel’s Salon Services launched an initiative to help celebrate the rebirth of Greensburg, KS, a town devastated by a tornado on May 4, 2007. The tornado destroyed 95 percent of the city, forcing many to move elsewhere. Over the past three years, the residents that stayed have worked to rebuild the town, and on June 14, 2010, the town celebrated its renaissance with a day-long festival. To celebrate the re-opening of The Last Tangle Salon, located on Main Street in Greensburg, Peel’s Salon Services, with the partnership of Biolage, Xenon International School of Hair Design, Kaemark and European Touch, hosted Makeover Greensburg. Residents of Greensburg and Kiowa County were invited to receive a complimentary haircut and makeup consultation from members of the Matrix Artistic Design Team and Xenon School of Hair Design. “We are thrilled to be able to celebrate how far we’ve come as a community,” says Debbie Boyle, owner of The Last Tangle. “So much hard work and love has been put into this rebuild and now this is our chance to give back to everyone who has selflessly helped put ourselves back together.” In addition, All cut hair was collected and donated to Matter of Trust, a non-profit organization that creates products from recycled hair used to soak up oil spills.