Redken Cut-a-thon Benefits City of Hope
Redken’s Golden Anniversary celebrations continue with a cut-a-thon to benefit City of Hope at The Redken Exchange in New York City. Redken stylists from across the country will travel to Manhattan for the event September 30 to give a hair pampering combo, a shampoo, cut, blowdry and product gift bag, for a minimum $30 donation on a first come, first served basis. All proceeds will support City of Hope, a research, treatment and educational institution for life-threatening diseases. As an added bonus, Redken will donate $1 for everyone who “Likes” Redken on Facebook to City of Hope, up to $20,000.
Location: The Redken Exchange, 565 5th Avenue, (between 46th & 47th Street)
—Jennifer Barnes
Keratin Complex Offers Express Blow Out
In the past year and a half, I’ve tried two different keratin smoothing treatments on my hair. After both treatments, I loved the way my hair felt for months afterward, but I have to admit that the amount of time needed inside the salon to get this treatment is something I didn’t look forward to. That’s why I was so excited to learn more about and try first-hand the new Keratin Complex Express Blow Out. This professional-only smoothing service works by infusing natural keratin, a powerfully rich protein, deep into the hair cuticle. It offers clients the same smooth, frizz-free results that are achieved after a keratin treatment, but is designed for on-the-go clients. While it only lasts three to six weeks (instead of the three to six months that the keratin treatments usually last), this service also only takes one hour in the salon, instead of the usual three hours. What’s also great is that unlike traditional keratin treatments, which can’t be washed out for three days, this treatment allows clients to wash their hair after only eight hours. It’s all these benefits and more that have me loving this new service.
Sedu Announces Banish Boring Hair Contest
Professional styling tool brand Sedu has just announced its Banish Boring Hair Contest, which launches this month. The contest encourages stylists to be creative and daring with their entries—a photo of an innovative look created with a flat iron, along with simple instructions. Sedu will accept entries by standard mail or submitted through the website from September 1 through October 15, and Sedu experts will choose three finalists based on originality, use of flat iron and educational value of instructions. One winner, announced October 29, will receive the grand prize: $1,000, a Sedu styling tool kit valued at $450 and their winning look featured in a major trade magazine.
Matrix Announces July Mannequin Mania Semifinalists
Matrix announced its fourth and final group of semifinalists from more than 9,500 total entries received since the Matrix Mannequin Mania Contest began in April. The 14 semifinalists for July each received $1,000 and will compete in the finals in their category (Stylist, Student, Salon Team or Matrix Friends & Family). Visit mannequinmania.com today through October 31 to vote for your favorite entry to win the grand prize—$25,000 and a day with Tabatha Coffey, Matrix Mannequin Mania celebrity judge.
A selection of the July semifinalists:
—Jennifer Barnes
Pink Is In for Breast Cancer Awareness Month
Beauty companies across the United States are gearing up to fight breast cancer during Breast Cancer Awareness Month in October by donating proceeds from the sale of limited-edition products to a variety of treatment and research charities. Pink is in, so get involved and add these beauty all-stars to your retail area.
Product: Alterna Caviar Anti-Aging Working Hair Spray
Charity: 5 percent of proceeds from every can sold to the National Breast Cancer Foundation
Website: alternahaircare.com
The key ingredient caviar extract contains amino acids and omega 3 fatty acids to smooth the hair shaft and boost shine in this dry, flexible hair spray that works on all hair types.
Product: Amala Soothe
Charity: 10 percent of sales to CancerCare from October through December
Website: amalabeauty.com
Based on the soothing properties of seed oils from organic desert fig and prickly pear cactus fruit, Amala launched Soothe for sensitive, reactive facial skin.

Product: Andis Pink Style Tourmaline/Ionic/Ceramic Hair Dryer
Charity: Portion of proceeds donated to a national breast cancer charity
Website: andis.com
Andis’ new Pink Style Tourmaline/Ionic/Ceramic Hair Dryer dries hair faster with soft, smooth results. Tourmaline crystals emit negative ions that reduce frizz and impurities; ionic technology breaks up water molecules faster; and the ceramic element allows heat to penetrate hair from the inside out.
Product: Aveda Hand Relief
Charity: $4 from each sale, goal of $300,000 to non-animal testing research projects
Website: aveda.com
In a larger 5-ounce tube and limited-edition pink cap, this rich hand cream softens, moisturizes and diminishes visible signs of aging with key ingredients, licorice extract, meadowfoam seed oil and vitamins A and E.
Product: Boom Boom Push-Up Brow highlighting pencil
Charity: 10 percent from each sale donated to Look Good… Feel Better
Website: boomboombrowbar.com
Use this double-sided brow pencil to highlight the brow-bone and inner corners of the eyes to create open, bright-looking eyes. Choose a subtle matte highlight or add extra oomph with sparkle.
Product: Bosley Professional Strength Limited Edition Twin Packs
Charity: breast cancer research & awareness charities
Website: bosleypro.com
The Breast Cancer Awareness Twin Packs include one Nourishing Shampoo and one Volumizing Conditioner, both pH-balanced, vegan, and free of sulfate and phthalate, with the Bos-Defense system to volumize fine hair or Bos-Revive system to rejuvenate the scalp and treat visibly thinning hair.
Product: Invicible Scars
Charity: 10 percent of proceeds donated to CancerCare during October
Website: inviciblescars.com
The preservative-free Invicible Scars cream with vitamin C complex helps scars heal by improving the texture and appearance at each stage in the healing process.
Product: Jane Iredale Sugar&Butter in Phoenix
Charity: $2 from each tube sold to Living Beyond Breast Cancer
Website: janeiredale.com
This lip duo holds an exfoliator containing brown sugar, macadamia seed oil and jojoba seed oil, and plumper packed with beeswax, shea butter and peptides to plump and restore chapped lips and add a sheer, light pink color.
Product: Number 4 haircare Fleurs de Temps Volumizing Shampoo
Charity: 10 percent of each sale to Susan G. Komen Foundation
Website: number4hair.com
Number 4 Fleurs de Temps Volumizing Shampoo contains the four signature Liquid complexes, packed with potent ingredients like açai berry, oolong tea, algae, lemongrass and organic oatmeal that work together to lift, hydrate and purify strands.
Product: OPI Pink of Hearts Nail Lacquer
Charity: $25,000 to Susan G. Komen Foundation
Contact: opi.com
OPI is bringing back the Pink of Hearts Nail Lacquer for a fourth consecutive year. Each bottle, which is free of DBP, Toluene and Formaldehyde, stands out with a pink-ribbon cap wrap to match the pale bubblegum shade.
Product: Ouidad Curls for a Cure
Charity: All donations are matched and support The Breast Cancer Research Foundation
Website: ouidad.com
Throughout the year, Ouidad matches every Curls for a Cure donation, dollar for dollar and supports The Breast Cancer Research Foundation. The company is working toward an ultimate goal of $1 million and has raised over $280,000 to date.
Product: Paul Mitchell Pink Express Ion Dry blowdryer, Pink Express Ion Smooth straightening iron
Charity: Portion of proceeds benefit American Cancer Society
Website: paulmitchell.com
These powerful tools feature the Express Ion Complex, an exclusive combination of volcanic minerals, to hydrate and style hair gently with negative ions and far infrared heat.
Product: Product Club Ready to Use Pop-Up Foil 400 ct
Charity: Portion of proceeds benefit American Cancer Society
Website: productclub.com
This year marks Product Club’s fourth consecutive year raising money for breast cancer research.
Product: SHE by SO.CAP USA pink extension graft
Charity: Pink Hair for Hope, 100 percent of proceeds support National Breast Cancer Foundation and American Cancer Society
Website: PinkHairForHope.com
Clients who donate $10 or more to Pink Hair for Hope receive one bonded or clip-in pink hair extension graft to show their support. This fall marks the campaign’s fifth year and So.Cap USA hopes to surpass the nearly $500,000 in donations raised in 2009 this year.
Product: Solano Power to Prevent Dryer
Charity: Annual Donation to Living Beyond Breast Cancer
Website: solanopower.com
Solano will bring back the Power to Prevent Dryer for a second year. The powerful 1875-watt dryer is made in Italy and features an ergonomic handle, ceramic thermal grill for even heat, Far Infrared heat for healthier hair and tourmaline for shine.
Product: TIGI Bed Head Hard Head hairspray, Bed Head Masterpiece Massive Shine hairspray & Rockaholic Dirty Secret dry shampoo
Charity: $50,000 donation to City of Hope
Website: tigihaircare.com
TIGI continues its partnership with City of Hope’s Breast Cancer Program with a $50,000 donation that will directly benefit research, treatment and education at their Comprehensive Cancer Center. The company also produced TIGI Bed Head Hard Head hairspray, Bed Head Masterpiece Massive Shine hairspray and Rockaholic Dirty Secret dry shampoo in specially marked pink ribbon bottles.
—Jennifer Barnes
New Faces, New Bases
Take a look at some recent appointments and promotions in the salon and beauty industry:
Eufora named Dee Fortier as international artistic director.
Kao Professional Salon Services (KPSS) announced the appointment of Anthony Pucciarelli as president.
Onesta Hair Care announced the promotion of Erika Peterson to vice president of operations.
Pravana Naturceuticals appointed Irene Seferian as marketing manager.
b.cause Celebrates 10 Years With T-Shirt Designed by Tommy Hilfiger
Non-profit organization b.cause is not only celebrating its 10th anniversary this year, but it’s also celebrating the fact that the foundation has raised enough money to provide half a million meals to American’s hungry . The organization will be expanding its reach with a new t-shirt fundraiser, all proceeds of which will go to its Hairdressers Fighting Hunger program. The t-shirt was specially designed for b.cause by Tommy Hilfiger.
“We approached Mr. Hilfiger because he’s a legendary American designer who shares our commitment of improving the lives of those in need,” says b.cause founder and president Rudy Sprogis . “We’re passionate about our work with Feeding America and hope that other hairdressers will share our enthusiasm.” The gray t-shirt, which will retail for $20 at salons in the Northeast (including Warren Tricomi salons in Greenwich, CT, and at New York City’s The Plaza Hotel), features the b.cause logo and a shear in the shape of a fork. Tommy Hilfiger’s signature appears across the left sleeve.
Napoleon Perdis on the Bold, the Beautiful and the Brave
In the beauty world, there are women who rarely deviate from their natural look. There are others who cling religiously to their neutral palette, black liner or red lipstick. And then, god love them, there are those wide-eyed, fashion-obsessives who are up for almost anything. Gothic lips, neon eye shades, enormous lashes—you name it, this client is willing to make the leap from runway to surreality. Admittedly, it takes chutzpah to experiment at this level, and it takes even more skill on the part of the makeup artist to nail the execution. It’s up to us to ensure the client never resembles a caricature, that she looks like a lovable eccentric willing to take a walk on the wild side, at least when it comes to her makeup.
When looks are this strong, my advice is to focus on one part of the face. Adrian Villa, a senior trainer at the Napoleon Perdis Makeup Academy, loves a challenge, so I asked him to give us his take on three edgy new looks. His willing accomplice was Laura Yacoe, a young member of my team. Together they tackled three headturning trends: Concealed brows; glitter-encrusted lips; and crazy liner. Yacoe, who rides the metro to our office in Hollywood, received lots of feedback. “I got some quizzical looks on the subway owing to my green eyes,” she says. “And my friends raved about the graphic liner look.” The looks also proved an excellent icebreaker. “A guy at a party inquired why I had a leopard print on my eyelids!”
Minty Fresh: Marion Cotillard peers out from the September cover of French Vogue with bleached brows, green eyes and a dark plum mouth. The look inspired Adrian and Laura to replicate the eye statement. Yet while Cotillard looks sensational, bleaching someone’s brows is a little excessive for real life. Better to mimic the look by covering a client’s arches with foundation. Start by applying a sheer amount of eyelash glue like Ardell to the brow. Wait for two minutes to set, and then gently press the brows to create a flat surface for foundation. Apply a mint concealer over the entire eyelid. Then use an ocean blue eye shadow over the whole eye lid and the bottom lash line. Add a sea green shade into the crease and blend with your brush. Finish off with a white shadow on the brow bone and dust on the cheeks for a ghostly visage.
Graphic Fantastic: Makeup artists at the fall shows extended liner to exaggerated proportions, scribbling the eye area with dramatic lines and adorning faces with all manner of graphic sketches. At Chanel, artists scribbled designs from the house’s shoe and bag collections directly onto models lids. To remake, prep the eyes first with a primer or a small amount of concealer set with powder. Apply mascara first to the upper lashes, and let it slightly transfer on to the lower lashes. Using a black gel liner and angled liner brush, draw a line of inky color onto 3/4 of the length of your lash line, leaving the inner eye area bare. Extend slightly beyond the natural finishing point on the outer corner to elongate the eye. Switch to a small eye brush and draw graphic strokes on the lid. Have fun with it but contain the liner art to the outer lid where it can reach the brow. Restrict your art on the inner corner. Keep it simple.
Sparkle Pout: From Lady Gaga to Givenchy, the glitter pout has been getting lots of play lately. If you ask me, it’s the perfect way to accent an otherwise bare face for a party or club outing. We gave Laura glitter-flecked, ruby-colored lips that recalled Dorothy’s famous heels in the Wizard Of Oz—now if only Hollywood Boulevard was a yellow-brick road. Start with a clean canvas by applying concealer around the lip line. Then, using a lip brush, fill in your client’s pout with a red lipstick like my DéVine Goddess in Aphrodite. Define your work with a red lip pencil, and accentuate the natural lip line for more drama. Add your red glitter—any costume shop variety will do—with a brush, making sure to use a tapping motion to set. The creamy texture of the lipstick will keep the glitter in place. Ask your client to tilt their head down and blow slightly to remove excess glitter. In a word: show-stopping.
In 1995, celebrity makeup artist Napoleon Perdis debuted his line of cosmetics and launched his first concept store and Makeup Academy in Sydney. Today, Napoleon Perdis has 59 stand-alone concept stores and more than 800 point-of-sale locations across Australia and New Zealand. In the U.S., the brand has three Napoleon Perdis stores and is sold in select independent retailers. Celebrity fans of the brand include Jessica Szohr, Lady Gaga, Becki Newton, Debra Messing, Lindsay Lohan, Amanda Bynes, Shenae Grimes, Whitney Port, Adrienne Bailon and more.
Emmy Awards 2010: Emily Blunt
While Emily Blunt often chooses fashion-forward styles for awards shows and premieres, her look for the Emmys last night was decidedly understated in lavender Dior as she escorted husband and The Office star John Krasinski down the red carpet. Her hair, designed by longtime stylist Laini Reeves, was fresh and sophisticated to match the simple elegance of her gown. Reeves was inspired by the finger waves of the 1920s, creating a waved design that fell just below the jawline, with pin-curled accents at the nape of the neck. “We wanted to create a look that was very different from any that Emily had worn before,” said Reeves, who used Moroccanoil products to get the look. “Once I saw the gown, I knew that a modern look based on the waved looks of the 20’s was the perfect complement for the design.” Reeves accessorized the look with a diamond earring attached to two bobbypins and sewed on with silver thread.
Emmy Awards 2010: More Hair Tidbits
Trend Alert: Lea Michele rocked Young Hollywood’s latest hair trend, which some have dubbed “ombre color.” The look features darker roots with lighter color towards the ends. Because Michele is currently filming Glee and isn’t allowed to cut or color her hair, celebrity stylist Mark Townsend attached copper-colored, clip-in hair extensions. His placement of the highlights on the bottom layer of hair allowed them to peak through for a surprise two-toned effect.
Flower Power: Keri Russell hit a high-note on the red carpet last night with a cheery pink gown and a soft, elegant updo. Her simple style was punctuated with silk organza flower hair comb from Jennifer Behr.
Sweet Dreams: Several celebs rocked hairstyles that looked like they had been done the night before and slept in. While wind-blown, beachy hair is always a fun look, our favorite undone ‘dos last night were the swept-up styles that were mussed up for added texture. The look can be risky, though, if it’s not executed properly. Who got it right last night? Our favorite Desperate Housewife, Eva Longoria.







